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Sumin Kim
Sumin Kim is a multidisciplinary illustrator and designer who playfully reimagines everyday life and fantasy worlds with fun characters and lively expressions. Her work delivers light-hearted yet thoughtful stories that resonate with audiences of all ages.
My Best Side Is
A playful comic about a chef who puts their whole heart into making pizza. From the first chop to the final slice, the story captures the excitement, chaos, and joy of cooking.
HanDays
A 2027 illustrated calendar celebrating six major Korean public holidays. Each two-month spread brings the holidays to life through imaginative storytelling, blending cultural tradition with fantastical visuals.
Mind Your Manners
A humorous illustrated card series about etiquette in shared public spaces. From cinemas and subways to libraries, museums, and airports, witty characters and scenarios bring everyday manners to life, gently nudging us toward kinder, more considerate behaviour.
Bake Moo
Bake Moo is a conceptual branding project for a fictional bakery café. The name “Moo” is derived from Sumin’s nickname “Moogrim,” which was created by playfully rearranging the consonants and vowels of her Korean name like a puzzle. This personal element was incorporated into the brand story to reflect her identity.
Inspired by baking and sweet desserts, the project explores a playful, warm brand identity centred on character illustrations. The branding system includes a logo, packaging, pins, and takeaway cups, demonstrating the brand across a range of visual applications.
